Thursday, May 23, 2013

New Microsoft video slams the iPad on multitasking, PowerPoint and price

New Microsoft video rips the iPad - Jason O'Grady

"Sorry. I don't update like that."

"I'm sorry, I can only do one thing at a time."

"I guess PowerPoint isn't one of those things."

"Should we just play chopsticks?"

Then it flashes the following price comparison:

iPad $699, Windows 8 tablet $449 - Jason O'Grady

Then it closes with the new Windows slogan "Less talking, more doing."?The YouTube description refers viewers to?http://windows.com/compare

That's the dialog of a new 30 second video "Windows 8: Less talking, more doing" that was just posted to Microsoft's Windows YouTube account.?

Where to start?

I think that Microsoft's first point about Windows 8's live tiles is the most salient point of the bunch. As I've said here many times before, iOS' "grid of icons" UI hasn't changed since the original iPhone came out in 2007 and it's stale as hell. Apple needs to overhaul the iOS springboard with multiple-sized, live-updating widgets. What was revolutionary five years ago, has turned into a useless and kludgy interface. Case closed.?

The spot's second jab, about being able to see two apps at once on Surface, is legitimate, but disingenuous. While it can't display two apps simultaneously, iOS has had multitasking?since iOS 4 in 2010. Ok, so it's not real desktop class multitasking, but the feature is available on iOS, you just can't view two apps simultaneously on the iPad. Deal breaker? Hardly.?

Microsoft's third point about iOS not having PowerPoint is total crap. While true, it's only because Microsoft hasn't released Office for iOS so that it give Surface a perceived advantage. It's no different than Apple not releasing Keynote for Windows. But Keynote is substantially better than PowerPoint (on the desktop and on the tablet) and it opens .PPT files so the argument is bogus. I wouldn't use PowerPoint for iOS if Microsoft offered it for free tomorrow. Microsoft would get more credibility if it mentioned Word and Excel, which are better than Pages and Numbers.?

The video's main argument is on price. It quotes the 64GB iPad at $699 and the ASUS VivoTab Smart 64GB at $449, both accurate points. The video neglects to mention that you can purchase a 16GB iPad for $499 (and a 16GB iPad mini for $329), so you only showing the $700 iPad is misleading.

Microsoft's iPad comparison website has a few legitimate points (microHDMI and microSD ports, better printing option, multiple user accounts), but a lot can inferred from the features that it omits (like unit sales, installed base, market share, etc.)

Here's the video embed, so you can judge for yourself:

What's your take on the MS spot and on Surface in general?

Source: http://www.zdnet.com/new-microsoft-video-slams-the-ipad-on-multitasking-powerpoint-and-price-7000015781/

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